1. City Mobility profile for 2 cities in the Philippines

Assignment:

Elaborate a CITY Mobility Profile to the following locations: IloIlo city, Iliolio Province and Cagayan de Oro city, Misamis Oriental Province OR Elaborate a CITY Mobility Profile to the following locations: Calapan, Oriental Mindoro and Naga city, Camarines Sur Province

Instructions/Comments:

Consider the aspects: Policy, Technology and Key players
– Check the availability of local and national mobility plan (Comprehensive urban mobility plan /Sustainable urban mobility plan) and highlight the priority aspects for the respective cities
– Mobility challenges and current actions to address the challenges
– Key players on implementing active mobility, public transport services, EV

2. Case studies in Asia and Globally

Assignment:

Research case studies on the following topics: Active mobility, Public transport services (+ public transport electrification) and Light electric vehicles (particularly for last-mile services)

Instructions/Comments:

Collect and highlight interventions that are transferable to the case in cities in the Philippines

3. Smart Infrastructure Design

Assignment:

Taking off from Iloilo City’s pitch for a Complete Street Pilot, create a design proposal featuring street renders of actual roads for different road types (national road, local road, barangay road)

Instructions/Comments:

Incorporate the following points and principles in the design:

  • Walking and cycling as a priority: wider sidewalks, protected bike lanes. Design interventions for wide and narrow roads where walking and cycling can be made more convenient and comfortable, while limiting speed for cars
  • Improvement of transit stops for better accessibility to key establishments (Transit stop design suitable for the tropics and Proposed locations of major transit stops)
  • Integration of bike parking, wayfinding, and end-of-trip facilities that the city government and private establishments can adopt
  • Improvement of tree cover for urban heat island effect mitigation
  • Introduction of road diet interventions to discourage speeding
  • Shared street designs where open/car-free streets are feasible and where street furniture can be integrated

4. Social Marketing or Advocacy Campaign

Assignment:

Conceptualize a social marketing plan focusing on the following:

  • Modal shift to walking and cycling
  • Promotion of Open (car-free) Streets in barangays

Instructions/Comments:

Outline campaign goals, target audience, key messages, and a step-by-step guide to execution which could be handed off to the project staff or local partners to implement. This can come in the form of a toolkit (for Open Streets) or an inception plan for an advocacy campaign promoting sustainable transport that can be scaled and further developed by the project team

Final Deliverables (Submit two components): Comprehensive City Proposal Document

1. Comprehensive City Proposal Document (PDF, 10-12 pages maximum)

This document should be structured as a professional report with the following sections:

  • Section 1: Executive Summary (1 page)

    • A high-level overview for a busy mayor or director, summarizing the city’s key mobility challenge, your proposed solution, and the expected impact.

  • Section 2: City Mobility Profile (2-3 pages)

    • Written: A refined synthesis of the city’s context, highlighting the most critical mobility challenges, the status of relevant plans (CUMP/SUMP), and the key players landscape. Integrate insights from global case studies to validate the chosen direction.

    • Visual: Include maps, photos, and/or simple infographics to illustrate key points (e.g., a map showing traffic congestion points, a chart of modal split if data is available).

  • Section 3: Proposed Project Documentation (4-6 pages)

    • This is the polished version of your work from Weeks 8-11.

    • For Option A (Smart Infrastructure):

      • Present your final, annotated street renders for the three road types.

      • Include a written rationale for each design choice, explicitly linking it to the principles of safety, sustainability, and accessibility.

      • Add a brief implementation roadmap (phasing, estimated timeline, key responsible agencies).

    • For Option B (Social Marketing Campaign):

      • Present the final version of your campaign toolkit.

      • Include a written justification for your chosen target audience and messaging strategy.

      • Detail the phased execution plan and the methods for monitoring and evaluation.

  • Section 4: Conclusion & Call to Action (1 page)

    • Summarize the transformative potential of your proposal.

    • Provide a clear, actionable call to action for the city government and local partners, outlining the immediate next steps.

 
 
 
 
 
 
 
 
 
 
 
 

Final Deliverables (Submit two components): Video Presentation

2. Video Presentation (5 minutes maximum)

  • Record a concise, professional video presentation summarizing your proposal.

  • This should not be a read-aloud of your report but a passionate pitch of your key idea.

  • Content: Introduce yourself, state the core problem in your chosen city, present your main proposal (focus on the visuals if you’re a designer, or the core campaign hook if you’re a marketer), and end with your key call to action.

  • This develops your skills in communicating complex ideas effectively to a broad audience.

Success Criteria:
Your work will be evaluated on:

  • Depth of Analysis: Synthesis of local and global insights.

  • Clarity & Cohesion: How well the written narrative and visual elements work together.

  • Actionability & Realism: The feasibility and practical relevance of the proposed project.

  • Professionalism: The quality of writing, visual design, and video presentation.

  • Persuasiveness: The ability to build a compelling case for change.

This final assignment is your opportunity to demonstrate the full set of skills you have acquired and to produce a tangible output that could genuinely contribute to shaping more sustainable and livable cities in the Philippines.

 

Week 4: Calapan & Naga City – Synthesis and Proposal for a “Transformative Action”

Deliverables (Submit one PDF):

  • Synthesis and Proposal Presentation (4 slides in PDF format):

    1. Slide 1: Cross-Cutting Insights: What common themes emerged across all four cities regarding Policy, Technology, and Key Players?

    2. Slide 2: Selected City & Challenge: Briefly state the city you have chosen and describe the specific challenge your “Transformative Action” will address.

    3. Slide 3: The Transformative Action: Describe your proposed action. Explain how it involves the community (Key Players), uses appropriate Technology, and aligns with or influences local Policy.

    4. Slide 4: Expected Outcomes: List the potential social, environmental, and mobility-related benefits of your proposed action.

Week 7: Synthesis & Proposal – Designing a Piloting Roadmap

Deliverables (Submit one PDF):

  • Pilot Project Proposal (3 pages max):

    1. Executive Summary: A snapshot of the proposal for a decision-maker.

    2. The Intervention: Description of the proposed pilot, clearly linked to the global case study. Specify the scale (e.g., “a 1-km protected bike lane in Iloilo City’s commercial district”).

    3. Justification for Choice: Explain why this intervention was selected over others, referencing its high transferability scores and alignment with the city’s specific challenges and plans.

    4. Implementation Roadmap: Outline the key steps for the pilot: Key Players (who needs to be involved?), Policy Needs (what approvals or policy changes are required?), and Technology/Infrastructure (what specific assets are needed?).

    5. Measuring Success: Define 2-3 Key Performance Indicators (KPIs) to evaluate the pilot’s success (e.g., user numbers, reduction in travel time, decrease in local air pollution).

Option A: Smart Infrastructure Design – Final Proposal

Objective: Transform your conceptual designs into a professional design proposal featuring detailed street renders and an implementation note.

Tasks:

  1. Create Detailed Street Renders: Using digital tools (e.g., Canva, Photoshop, SketchUp, or even detailed, annotated diagrams), create a polished “after” render for each of your three road types. The renders must visually incorporate all the required principles.

  2. Annotate Designs: Clearly label all new elements on your renders: protected bike lanes, widened sidewalks, improved transit stops with shelters, new tree plantings, bike parking, and wayfinding signs.

  3. Draft an Executive Brief: Write a concise summary for a city engineer or mayor, explaining the benefits of your design and the first steps for implementation.

Final Deliverables for Option A (Submit one PDF by end of Week 11):

  • Complete Streets Design Proposal:

    1. Executive Summary: A one-page brief selling your proposal to city leaders.

    2. Design Renderings: Three high-quality, annotated street renders (National, Local, Barangay Road).

    3. Design Rationale: For each render, a short paragraph explaining how the design prioritizes people over cars, improves safety, and enhances the urban environment.

    4. Phased Implementation Guide: A brief, bulleted list recommending which road to pilot first and the key steps (e.g., community consultation, traffic management plan, costing).