1.b City Mobility profile for 2 cities in the Philippines

Assignment:

Elaborate a CITY Mobility Profile to the following locations: Calapan, Oriental Mindoro and Naga city, Camarines Sur Province

Instructions/Comments:

Consider the aspects: Policy, Technology and Key players
– Check the availability of local and national mobility plan (Comprehensive urban mobility plan /Sustainable urban mobility plan) and highlight the priority aspects for the respective cities
– Mobility challenges and current actions to address the challenges
– Key players on implementing active mobility, public transport services, EV

2. Case studies in Asia and Globally

Assignment:

Research case studies on the following topics: Active mobility, Public transport services (+ public transport electrification) and Light electric vehicles (particularly for last-mile services)

Instructions/Comments:

Collect and highlight interventions that are transferable to the case in cities in the Philippines

3. Smart Infrastructure Design

Assignment:

Taking off from Iloilo City’s pitch for a Complete Street Pilot, create a design proposal featuring street renders of actual roads for different road types (national road, local road, barangay road)

Instructions/Comments:

Incorporate the following points and principles in the design:

  • Walking and cycling as a priority: wider sidewalks, protected bike lanes. Design interventions for wide and narrow roads where walking and cycling can be made more convenient and comfortable, while limiting speed for cars
  • Improvement of transit stops for better accessibility to key establishments (Transit stop design suitable for the tropics and Proposed locations of major transit stops)
  • Integration of bike parking, wayfinding, and end-of-trip facilities that the city government and private establishments can adopt
  • Improvement of tree cover for urban heat island effect mitigation
  • Introduction of road diet interventions to discourage speeding
  • Shared street designs where open/car-free streets are feasible and where street furniture can be integrated

4. Social Marketing or Advocacy Campaign

Assignment:

Conceptualize a social marketing plan focusing on the following:

  • Modal shift to walking and cycling
  • Promotion of Open (car-free) Streets in barangays

Instructions/Comments:

Outline campaign goals, target audience, key messages, and a step-by-step guide to execution which could be handed off to the project staff or local partners to implement. This can come in the form of a toolkit (for Open Streets) or an inception plan for an advocacy campaign promoting sustainable transport that can be scaled and further developed by the project team

1. City Mobility profile for 2 cities in the Philippines

Assignment:

Elaborate a CITY Mobility Profile to the following locations: IloIlo city, Iliolio Province and Cagayan de Oro city, Misamis Oriental Province OR Elaborate a CITY Mobility Profile to the following locations: Calapan, Oriental Mindoro and Naga city, Camarines Sur Province

Instructions/Comments:

Consider the aspects: Policy, Technology and Key players
– Check the availability of local and national mobility plan (Comprehensive urban mobility plan /Sustainable urban mobility plan) and highlight the priority aspects for the respective cities
– Mobility challenges and current actions to address the challenges
– Key players on implementing active mobility, public transport services, EV

2. Case studies in Asia and Globally

Assignment:

Research case studies on the following topics: Active mobility, Public transport services (+ public transport electrification) and Light electric vehicles (particularly for last-mile services)

Instructions/Comments:

Collect and highlight interventions that are transferable to the case in cities in the Philippines

3. Smart Infrastructure Design

Assignment:

Taking off from Iloilo City’s pitch for a Complete Street Pilot, create a design proposal featuring street renders of actual roads for different road types (national road, local road, barangay road)

Instructions/Comments:

Incorporate the following points and principles in the design:

  • Walking and cycling as a priority: wider sidewalks, protected bike lanes. Design interventions for wide and narrow roads where walking and cycling can be made more convenient and comfortable, while limiting speed for cars
  • Improvement of transit stops for better accessibility to key establishments (Transit stop design suitable for the tropics and Proposed locations of major transit stops)
  • Integration of bike parking, wayfinding, and end-of-trip facilities that the city government and private establishments can adopt
  • Improvement of tree cover for urban heat island effect mitigation
  • Introduction of road diet interventions to discourage speeding
  • Shared street designs where open/car-free streets are feasible and where street furniture can be integrated

4. Social Marketing or Advocacy Campaign

Assignment:

Conceptualize a social marketing plan focusing on the following:

  • Modal shift to walking and cycling
  • Promotion of Open (car-free) Streets in barangays

Instructions/Comments:

Outline campaign goals, target audience, key messages, and a step-by-step guide to execution which could be handed off to the project staff or local partners to implement. This can come in the form of a toolkit (for Open Streets) or an inception plan for an advocacy campaign promoting sustainable transport that can be scaled and further developed by the project team

Option A: Smart Infrastructure Design – Inception

Objective: Select specific road sites in Iloilo City and develop the preliminary concept for your “Complete Streets” redesigns.

Tasks:

  1. Site Selection & Analysis: Using mapping tools (e.g., Google Earth, OpenStreetMap), select one real road segment in Iloilo City for each of the following types:

    • National Road (e.g., a major artery like Benigno Aquino Ave.)

    • Local/City Road (e.g., a downtown street like JM Basa St.)

    • Barangay Road (e.g., a narrow residential street)

  2. Baseline Analysis: For each site, document the current conditions: number of lanes, sidewalk presence/quality, existing tree cover, speed of traffic, proximity to key establishments (schools, markets, gov’t offices).

  3. Conceptual Design Sketches: Create initial conceptual sketches or digital diagrams for each road type, showing how you will apply the required principles.

Deliverables for Option A (Submit one PDF by end of Week 9):

  • Site Selection Justification: A brief explanation for why you chose each specific road segment.

  • Baseline Analysis Report: A short profile for each site, including a map screenshot and a bulleted list of existing conditions and challenges.

  • Conceptual Design Diagrams: Simple but clear sketches (can be digital or hand-drawn and scanned) for each of the three road types, illustrating your initial ideas for lane reconfiguration, bike lane placement, and sidewalk improvement.

Option B: Social Marketing Campaign – Inception

Objective: Define the strategic foundation for your campaign, focusing on either a Modal Shift or Open Streets initiative.

Tasks:

  1. Campaign Foundation:

    • Choose Your Focus: Decide definitively on either “Modal Shift to Walking/Cycling” or “Promotion of Car-Free Streets.”

    • Set SMART Goals: Define 2-3 Specific, Measurable, Achievable, Relevant, and Time-bound goals (e.g., “Increase bicycle counts on XYZ street by 15% within 6 months of campaign launch”).

    • Identify Target Audience: Define a primary and secondary audience (e.g., “Primary: Students aged 16-24; Secondary: Local business owners near the proposed open street”).

  2. Message Development: Craft 3-4 core key messages that will resonate with your target audience. These should be clear, compelling, and action-oriented.

  3. Stakeholder Mapping: Identify the key partners needed to make this campaign a reality (e.g., Barangay Council, local cycling clubs, school principals, police).

Deliverables for Option B (Submit one PDF by end of Week 9):

  • Campaign Inception Plan (3 pages max):

    1. Campaign Charter: Clearly state the campaign name, focus, and SMART goals.

    2. Audience Personas: Create a brief profile for your primary and secondary audiences, detailing their motivations and potential barriers to accepting your message.

    3. Key Messages & Slogans: List your core messages and propose 1-2 catchy campaign slogans.

    4. Stakeholder List & Roles: A table listing key partners and their proposed role in the campaign.