Week 4: Calapan & Naga City – Synthesis and Proposal for a “Transformative Action”

Deliverables (Submit one PDF):

  • Synthesis and Proposal Presentation (4 slides in PDF format):

    1. Slide 1: Cross-Cutting Insights: What common themes emerged across all four cities regarding Policy, Technology, and Key Players?

    2. Slide 2: Selected City & Challenge: Briefly state the city you have chosen and describe the specific challenge your “Transformative Action” will address.

    3. Slide 3: The Transformative Action: Describe your proposed action. Explain how it involves the community (Key Players), uses appropriate Technology, and aligns with or influences local Policy.

    4. Slide 4: Expected Outcomes: List the potential social, environmental, and mobility-related benefits of your proposed action.

Week 6: Deep-Dive Analysis – Deconstructing Success & Failure

Deliverables (Submit one PDF):

  • Three Case Study Briefs (One page each):

    1. Summary: A concise overview of the case study.

    2. Deconstruction: Bullet points analyzing the Policy, Technology, and Key Players.

    3. Transferability Scorecard: A table rating the intervention’s transferability to your chosen Philippine city on a scale of 1-5 for Feasibility, Cultural Fit, and Policy Alignment, with a one-sentence justification for each score.

Week 7: Synthesis & Proposal – Designing a Piloting Roadmap

Deliverables (Submit one PDF):

  • Pilot Project Proposal (3 pages max):

    1. Executive Summary: A snapshot of the proposal for a decision-maker.

    2. The Intervention: Description of the proposed pilot, clearly linked to the global case study. Specify the scale (e.g., “a 1-km protected bike lane in Iloilo City’s commercial district”).

    3. Justification for Choice: Explain why this intervention was selected over others, referencing its high transferability scores and alignment with the city’s specific challenges and plans.

    4. Implementation Roadmap: Outline the key steps for the pilot: Key Players (who needs to be involved?), Policy Needs (what approvals or policy changes are required?), and Technology/Infrastructure (what specific assets are needed?).

    5. Measuring Success: Define 2-3 Key Performance Indicators (KPIs) to evaluate the pilot’s success (e.g., user numbers, reduction in travel time, decrease in local air pollution).

Option A: Smart Infrastructure Design – Final Proposal

Objective: Transform your conceptual designs into a professional design proposal featuring detailed street renders and an implementation note.

Tasks:

  1. Create Detailed Street Renders: Using digital tools (e.g., Canva, Photoshop, SketchUp, or even detailed, annotated diagrams), create a polished “after” render for each of your three road types. The renders must visually incorporate all the required principles.

  2. Annotate Designs: Clearly label all new elements on your renders: protected bike lanes, widened sidewalks, improved transit stops with shelters, new tree plantings, bike parking, and wayfinding signs.

  3. Draft an Executive Brief: Write a concise summary for a city engineer or mayor, explaining the benefits of your design and the first steps for implementation.

Final Deliverables for Option A (Submit one PDF by end of Week 11):

  • Complete Streets Design Proposal:

    1. Executive Summary: A one-page brief selling your proposal to city leaders.

    2. Design Renderings: Three high-quality, annotated street renders (National, Local, Barangay Road).

    3. Design Rationale: For each render, a short paragraph explaining how the design prioritizes people over cars, improves safety, and enhances the urban environment.

    4. Phased Implementation Guide: A brief, bulleted list recommending which road to pilot first and the key steps (e.g., community consultation, traffic management plan, costing).

Option B: Social Marketing Campaign – Final Toolkit

Objective: Develop your strategic plan into a ready-to-use toolkit or campaign guide that local partners can execute.

Tasks:

  1. Develop a Step-by-Step Execution Guide: Break down the campaign launch and rollout into clear, actionable phases (e.g., Phase 1: Partner Mobilization, Phase 2: Awareness Blitz, Phase 3: Community Activation Event).

  2. Create Toolkit Assets: Design the core materials needed for the campaign. This could include:

    • A sample social media content calendar for the first month.

    • Draft copy for flyers or posters.

    • A run-of-show for a proposed “Open Streets” launch event.

    • Templates for community surveys or pledge forms.

  3. Outline a Monitoring & Evaluation Plan: Define how success will be measured, linking back to your SMART goals.

Final Deliverables for Option B (Submit one PDF by end of Week 11):

  • Advocacy Campaign Toolkit:

    1. Campaign Strategy Recap: A summary of the goals, audience, and key messages from Week 9.

    2. Step-by-Step Execution Guide: A clear, phased plan for the first 3-6 months of the campaign.

    3. Actionable Assets: A suite of at least 3-4 ready-to-adapt materials (e.g., content calendar, flyer draft, event plan).

    4. Measurement Plan: A brief explanation of how the project team will track the campaign’s performance against its stated goals.

Week 5: Global Scan – Identifying Promising Interventions

Deliverables (Submit one PDF):

  • Global Solutions Matrix: A single, well-formatted table with six rows (2 case studies x 3 topics) and columns for: Focus Area, City/Country, Core Intervention, Key Outcomes, and Source.

  • Initial Transferability Thoughts: A one-paragraph summary stating which one case study you find most immediately interesting for the Philippine context and a brief initial reason why.

Conduct a literature review on the topic

Assignment:

Conduct a literature review on the topic.

  • Digital tools for participatory urban and mobility planning [Kamilla Contreras]
  • Mobility as a Service (MaaS) [Daniela Rojas Pinto]
  • Micromobility and shared-mobility to enhance integration and accessibility to transport [Alejandra Robles]
  • Digital tools for public transport [Paulo Canassa]
  • Digital tools for urban logistics [Shivani Singh]

Instructions:

All the solutions and tools found should be listed and characterized folowing a given template, available here: https://docs.google.com/spreadsheets/d/1vBc_i4mYLjhZxjX89NDE5DaYjVYOmozU/edit?gid=475529628#gid=475529628

Format: 

Summary report compiling the references and case studies, including main findings and a visual map of the regions/countries assessed

Research case studies, ideally applied in Latin America

Assignment:

Research case studies, ideally applied in Latin America

  • Digital tools for participatory urban and mobility planning [Kamilla Contreras]
  • Mobility as a Service (MaaS) [Daniela Rojas Pinto]
  • Micromobility and shared-mobility to enhance integration and accessibility to transport [Alejandra Robles]
  • Digital tools for public transport [Paulo Canassa]
  • Digital tools for urban logistics [Shivani Singh]

Instructions:

All the solutions and tools found should be listed and characterized folowing a given template, available here: https://docs.google.com/spreadsheets/d/1vBc_i4mYLjhZxjX89NDE5DaYjVYOmozU/edit?gid=475529628#gid=475529628

Format: 

Summary report compiling the references and case studies, including main findings and a visual map of the regions/countries assessed

Prepare a report connecting the literature review with the case studies

Assignment:

Prepare a report connecting the literature review with the case studies

  • Digital tools for participatory urban and mobility planning [Kamilla Contreras]
  • Mobility as a Service (MaaS) [Daniela Rojas Pinto]
  • Micromobility and shared-mobility to enhance integration and accessibility to transport [Alejandra Robles]
  • Digital tools for public transport [Paulo Canassa]
  • Digital tools for urban logistics [Shivani Singh]

Instructions:

All the solutions and tools found should be listed and characterized folowing a given template, available here: https://docs.google.com/spreadsheets/d/1vBc_i4mYLjhZxjX89NDE5DaYjVYOmozU/edit?gid=475529628#gid=475529628

Format: 

Summary report compiling the references and case studies, including main findings and a visual map of the regions/countries assessed

6.1. Develop a pilot concept outlining how one or more of the tools you researched on could be adapted and implemented in an ACCESS city or your city.

Assignment:

Develop a pilot concept outlining how one or more of the tools you researched on could be adapted and implemented in an ACCESS city or your city.

Instructions:

The concept should:

  • Integrate the research carried out on the relevant topics
  • Include a strong integrated and gender-inclusive urban planning and design component
  • Integrate at least one of the digital tools of the case studies assessed.

Format: 

Summary report compiling the references and case studies, including main findings and a visual map of the regions/countries assessed

Week 9, 10, 11 & 12