Archives: Assignments

Para recibir el certificado de finalización del curso, es necesario completar un ejercicio práctico de mapeo utilizando una de las herramientas digitales presentadas en el curso, ya sea la aplicación Walkability (Unidad I/Módulo 2), Route2School (Unidad I/Módulo 3), o la caja de herramientas EcoZonas (Unidad 2/Módulo 2).

Instrucciones

1. Elige una herramienta: Selecciona la app EcoZonas, Route2School o Walkability.
2. Prueba la herramienta: Selecciona un área y aplica la herramienta en un contexto real. Puede ser un espacio público, como una calle, un parque o un barrio, o incluso un campus universitario: ¡elige un lugar que te interese! Intenta utilizar la herramienta con un objetivo específico en mente; por ejemplo, puedes mapear problemas relacionadas con la caminabilidad o centrarte en analizar las zonas inseguras. Puedes trabajar de forma individual, en grupo o con una comunidad local.
3. Prepara una presentación: Resume tu trabajo en una breve presentación (PPT o PDF, 5 diapositivas) que incluya:
   – La herramienta elegida y el motivo por el que la has seleccionado.
   – La ubicación y un breve contexto del lugar donde se probó la herramienta. Incluye imágenes y capturas de pantalla de los puntos que has mapeado. Esperamos que hayas mapeado al menos 5 puntos.
   – Cómo se utilizó la herramienta (proceso y participantes involucrados).
   – Los principales resultados o conclusiones. Puedes incluir propuestas o ideas de mejora si es que tienes alguna.
   – Reflexiones finales sobre lo aprendido y cómo se podría aplicar la herramienta en proyectos futuros.

Una vez completada, sube tu presentación en la sección de tareas de la plataforma.

Objective: Develop your strategic plan into a ready-to-use toolkit or campaign guide that local partners can execute.

Tasks:

1. Develop a Step-by-Step Execution Guide: Break down the campaign launch and rollout into clear, actionable phases (e.g., Phase 1: Partner Mobilization, Phase 2: Awareness Blitz, Phase 3: Community Activation Event).

2. Create Toolkit Assets: Design the core materials needed for the campaign. This could include:

   • A sample social media content calendar for the first month.

   • Draft copy for flyers or posters.

   • A run-of-show for a proposed “Open Streets” launch event.

   • Templates for community surveys or pledge forms.

3. Outline a Monitoring & Evaluation Plan: Define how success will be measured, linking back to your SMART goals.

Final Deliverables for Option B (Submit one PDF by end of Week 11):

• Advocacy Campaign Toolkit:

  1. Campaign Strategy Recap: A summary of the goals, audience, and key messages from Week 9.

  2. Step-by-Step Execution Guide: A clear, phased plan for the first 3-6 months of the campaign.

  3. Actionable Assets: A suite of at least 3-4 ready-to-adapt materials (e.g., content calendar, flyer draft, event plan).

  4. Measurement Plan: A brief explanation of how the project team will track the campaign’s performance against its stated goals.

Objective: Transform your conceptual designs into a professional design proposal featuring detailed street renders and an implementation note.

Tasks:

1. Create Detailed Street Renders: Using digital tools (e.g., Canva, Photoshop, SketchUp, or even detailed, annotated diagrams), create a polished “after” render for each of your three road types. The renders must visually incorporate all the required principles.

2. Annotate Designs: Clearly label all new elements on your renders: protected bike lanes, widened sidewalks, improved transit stops with shelters, new tree plantings, bike parking, and wayfinding signs.

3. Draft an Executive Brief: Write a concise summary for a city engineer or mayor, explaining the benefits of your design and the first steps for implementation.

Final Deliverables for Option A (Submit one PDF by end of Week 11):

• Complete Streets Design Proposal:

  1. Executive Summary: A one-page brief selling your proposal to city leaders.

  2. Design Renderings: Three high-quality, annotated street renders (National, Local, Barangay Road).

  3. Design Rationale: For each render, a short paragraph explaining how the design prioritizes people over cars, improves safety, and enhances the urban environment.

  4. Phased Implementation Guide: A brief, bulleted list recommending which road to pilot first and the key steps (e.g., community consultation, traffic management plan, costing).

Objective: Define the strategic foundation for your campaign, focusing on either a Modal Shift or Open Streets initiative.

Tasks:

1. Campaign Foundation:

   • Choose Your Focus: Decide definitively on either “Modal Shift to Walking/Cycling” or “Promotion of Car-Free Streets.”

   • Set SMART Goals: Define 2-3 Specific, Measurable, Achievable, Relevant, and Time-bound goals (e.g., “Increase bicycle counts on XYZ street by 15% within 6 months of campaign launch”).

   • Identify Target Audience: Define a primary and secondary audience (e.g., “Primary: Students aged 16-24; Secondary: Local business owners near the proposed open street”).

2. Message Development: Craft 3-4 core key messages that will resonate with your target audience. These should be clear, compelling, and action-oriented.

3. Stakeholder Mapping: Identify the key partners needed to make this campaign a reality (e.g., Barangay Council, local cycling clubs, school principals, police).

Deliverables for Option B (Submit one PDF by end of Week 9):

• Campaign Inception Plan (3 pages max):

  1. Campaign Charter: Clearly state the campaign name, focus, and SMART goals.

  2. Audience Personas: Create a brief profile for your primary and secondary audiences, detailing their motivations and potential barriers to accepting your message.

  3. Key Messages & Slogans: List your core messages and propose 1-2 catchy campaign slogans.

  4. Stakeholder List & Roles: A table listing key partners and their proposed role in the campaign.

Objective: Select specific road sites in Iloilo City and develop the preliminary concept for your “Complete Streets” redesigns.

Tasks:

1. Site Selection & Analysis: Using mapping tools (e.g., Google Earth, OpenStreetMap), select one real road segment in Iloilo City for each of the following types:

   • A National Road (e.g., a major artery like Benigno Aquino Ave.)

   • A Local/City Road (e.g., a downtown street like JM Basa St.)

   • A Barangay Road (e.g., a narrow residential street)

2. Baseline Analysis: For each site, document the current conditions: number of lanes, sidewalk presence/quality, existing tree cover, speed of traffic, proximity to key establishments (schools, markets, gov’t offices).

3. Conceptual Design Sketches: Create initial conceptual sketches or digital diagrams for each road type, showing how you will apply the required principles.

Deliverables for Option A (Submit one PDF by end of Week 9):

• Site Selection Justification: A brief explanation for why you chose each specific road segment.

• Baseline Analysis Report: A short profile for each site, including a map screenshot and a bulleted list of existing conditions and challenges.

• Conceptual Design Diagrams: Simple but clear sketches (can be digital or hand-drawn and scanned) for each of the three road types, illustrating your initial ideas for lane reconfiguration, bike lane placement, and sidewalk improvement.